Perspectives on Race

A Discussion about Events Concerning Race

McDonalds Commercials

with 3 comments

A friend of mine has been getting really upset with all of the recent McDonald’s commercials that have been on television lately. I never thought anything of these advertisements, but my friend has taken them quite seriously. As a matter of fact, he is not the only one I know that sees them as offensive. According to him, McDonalds has been targeting black people with their ‘Dollar Menu’ deals. This holds the negative connotation that black people are poor and are the most likely to take advantage of such a special deal. When we were having a conversation about it, another friend of mine said something to the extent that this was pointless for McDonalds to do, because Black people were going to buy their food anyway because that’s all we can afford at a time like this, referring to the recession. I feel that McDonalds would be more successful if they concentrated their advertisements to a group such as college kids since we are almost always broke. Nonetheless, apparently in all of the recently made commercials, at least shown in this area, all of the people in the commercial are Black. Does this necessarily mean that they are targeting Black people? As of now I am neutral, because I don;t see enough evidence to go either way. If any of you feel strongly about this issue I would love to hear your opinion on the matter.


Written by elianita514

April 4, 2010 at 1:55 am

Posted in Uncategorized

3 Responses

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  1. Yes , I agree with your friend…they do target black people in their commercials. it paints black people in a negative light. To me personally it’s not a big deal but what I don’t like is that the viewers of the ads might actually think that most blacks eat from the dollar menu.


    April 4, 2010 at 3:24 am

  2. I’ve actually noticed that too, i agree about targeting college kids. However if their demographic is Black people then i see nothing wrong with trying to target potential customers


    April 4, 2010 at 5:14 am

  3. Yes, I agree that McDonalds does target black people in their commercials. Often times it will be black people playing the role of customers in the ads or singing in them like the nuggets commercial. At first glance it doesn’t seem to be a big deal. But if one looks deeper it does give the impression that blacks are the only ones taking advantage of the dollar menu because they are the ones who are stereotypically portrayed as being poor in society. I do think that it would be lucrative for mcdonalds to target college students because we are always looking for ways to save money.


    April 5, 2010 at 8:44 pm

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